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Sport Sponsorship
64,90 € *
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The aim of the study was to investigate how the Norwegian sponsors of the FIS Nordic World Ski CHampionships in Oslo 2011 used the sponsorship as a resource to reach external and internal objectives. By using dat analyses, interviews and observation the goal was to determine: motivation for becoming sponsor of the event, sponsorship objectives, the different ways the sponsors would activate their sponsorship, and finaly how the sponsors planned to evaluate their sponsorship and Return on Investment. The study uncovers various ways the sponsorship of an event can be used as a company resource. The book will provide the reader with useful information as to how a sponsorship can be activated and used to reach internal and external objectives for a company.

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Stand: 21.02.2020
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Fan Identification and Sponsorship
59,00 € *
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Since last few years ago, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans'' goodwill towards their team by sponsoring in sports. To conduct the successful sponsorship in sport market, fan identification effects are important, through collective self-concept or group esteem. However, there are few academic literatures which studied on this field and mostly are still unclear results on fan identification effects. Thus, this book investigates how fan identification is important for consumers'' behaviors in terms of brand credibility, attitude toward brand, purchase intention. Moreover, this study provide identification is important for managers/marketers to understand the effect of sport sponsorship on members of their target population and choosing the right team or sport event to sponsor based on fans'' identification with the team.

Anbieter: Dodax
Stand: 21.02.2020
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Wyndham Championship
45,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Wyndham Championship is a regular golf tournament on the PGA Tour. It is played annually in Greensboro, North Carolina, U.S. and was originally called the Greater Greensboro Open. In 2007, the event was renamed the Wyndham Championship when Wyndham Hotels & Resorts took over from DaimlerChrysler as main sponsor. It moved from an autumn date to mid-August and is the last PGA Tour event before the Playoffs for the FedEx Cup.

Anbieter: Dodax
Stand: 21.02.2020
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Solar Energy Industries Association
29,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Solar Energy Industries Association (SEIA) in the United States is the national trade association representing close to 500 companies in the U.S. solar energy industry. It represents solar energy manufacturers, dealers, distributors, contractors, installers, architects, consultants and marketers. Established in 1974, SEIA works to expand the use of solar technologies in the global marketplace. Along with the Solar Electric Power Association (SEPA) they are a co-sponsor of America''s largest solar event, in 2008 renamed as the Solar Power International 2008 Conference, held October 13-16 at the San Diego Convention Center. Since the conference''s beginning in 2004, it had been called the Solar Power Conference and Expo.

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Stand: 21.02.2020
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Safari Rally
34,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Safari Rally is considered by many to be the world''s toughest rally. It was first held from 27 May to 1 June 1953 as the East African Coronation Safari in Kenya, Uganda and Tanganyika, as a celebration of the coronation of Queen Elizabeth II. In 1960 it was renamed the East African Safari Rally and kept that name until 1974, when it became the Safari Rally. The event was part of the World Rally Championship calendar for many years until being excluded due to lack of funding and organisation in 2003. The Kenyan government is trying to get the rally''s WRC status restored. Since 2003 the event has been part of the African Rally Championship organized by the FIA. It is currently known as the KCB Safari Rally after its sponsor, Kenya Commercial Bank (KCB).

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Stand: 21.02.2020
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Sony Ericsson Open
54,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Sony Ericsson Open is an annual tennis tournament for men and women held in Key Biscayne, Florida. The event is an ATP World Tour Masters 1000 event on the men''s tour and a Premier Mandatory event on the women''s tour. The tournament is played on hard courts at the Tennis Center at Crandon Park. The event is currently held in March each year. The event was initially known as the Lipton International Players Championships. In 2000, there was a change of title sponsor and the event was renamed the Ericsson Open. In 2002, the event became known as the NASDAQ-100 Open. In 2007, the tournament was renamed the Sony Ericsson Open in a deal where the company will pay US$20 million over the next four years. It is sometimes called the Miami Masters.

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Stand: 21.02.2020
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2001 Bausch & Lomb Championships - Doubles
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Conchita Martínez and Patricia Tarabini won in the final 6 4, 6 2 against Martina Navrátilová and Arantxa Sánchez-Vicario. The MPS Group Championships was a women's tennis tournament held in Ponte Vedra Beach, Florida, United States. The Sony Ericsson WTA Tour event was an International series tournament played on outdoor green clay courts from 1980 to 2010. Formerly the Bausch & Lomb Championships, the tournament lost its title sponsor when Bausch & Lomb did not renew its contract following the 2008 event at Amelia Island Plantation on Amelia Island, Florida. Tournament organizers Octagon hired AXIA, a public relations firm, to find a new title sponsor. In August 2008, AXIA and Octagon announced Fortune 1000 global staffing firm MPS Group of Jacksonville, Florida as the official tournament title sponsor. Octagon moved the annual event to Sawgrass Country Club in Ponte Vedra Beach as part of the tournament changes to attract more attendees and enjoy upgraded facilities.

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Stand: 21.02.2020
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2001 Qatar Total Fina Elf Open - Singles
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Martina Hingis won in the final 6 3, 6 2 against Sandrine Testud. The Qatar Ladies Open , known as the Qatar Total Open for sponsorship reasons, is tennis tournament held in Doha, Qatar. Held since 2001, this WTA Tour event was a Tier I-tournament in 2008, and was played on outdoor hardcourts. Total S.A. was the main tournament sponsor. After a two year break the tournament returned in 2011. The first tournament was held in 2001 as Qatar Total FinaElf Open for the prize money of $170,000, as a Tier III tournament.

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2001 Qatar Total Fina Elf Open - Doubles
29,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Sandrine Testud and Roberta Vinci won in the final 7 5, 7 6 (7 4) against Kristie Boogert and Miriam Oremans. The Qatar Ladies Open , known as the Qatar Total Open for sponsorship reasons, is tennis tournament held in Doha, Qatar. Held since 2001, this WTA Tour event was a Tier I-tournament in 2008, and was played on outdoor hardcourts. Total S.A. was the main tournament sponsor. After a two year break the tournament returned in 2011.

Anbieter: Dodax
Stand: 21.02.2020
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