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2001 Bausch & Lomb Championships - Doubles
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Conchita Martínez and Patricia Tarabini won in the final 6 4, 6 2 against Martina Navrátilová and Arantxa Sánchez-Vicario. The MPS Group Championships was a women's tennis tournament held in Ponte Vedra Beach, Florida, United States. The Sony Ericsson WTA Tour event was an International series tournament played on outdoor green clay courts from 1980 to 2010. Formerly the Bausch & Lomb Championships, the tournament lost its title sponsor when Bausch & Lomb did not renew its contract following the 2008 event at Amelia Island Plantation on Amelia Island, Florida. Tournament organizers Octagon hired AXIA, a public relations firm, to find a new title sponsor. In August 2008, AXIA and Octagon announced Fortune 1000 global staffing firm MPS Group of Jacksonville, Florida as the official tournament title sponsor. Octagon moved the annual event to Sawgrass Country Club in Ponte Vedra Beach as part of the tournament changes to attract more attendees and enjoy upgraded facilities.

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Hitachi 3Tours Championship
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Hitachi 3Tours Championship is an unofficial golf event held every December at the King Fields Golf Club Ichihara, Chiba, Japan. The tournament is a unique stroke play event, and, as the name suggests, pits five-member teams from the Japan Golf Tour, the LPGA of Japan Tour, and PGA Senior Tour. The title sponsor is Hitachi. Golf is a precision club and ball sport, in which competing players (or golfers) use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes.

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Sony Ericsson Open
54,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Sony Ericsson Open is an annual tennis tournament for men and women held in Key Biscayne, Florida. The event is an ATP World Tour Masters 1000 event on the men''s tour and a Premier Mandatory event on the women''s tour. The tournament is played on hard courts at the Tennis Center at Crandon Park. The event is currently held in March each year. The event was initially known as the Lipton International Players Championships. In 2000, there was a change of title sponsor and the event was renamed the Ericsson Open. In 2002, the event became known as the NASDAQ-100 Open. In 2007, the tournament was renamed the Sony Ericsson Open in a deal where the company will pay US$20 million over the next four years. It is sometimes called the Miami Masters.

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2011 World Table Tennis Championships - Women's...
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Zhang Yining won the title in 2009 but has since retired from international table tennis. Li Xiaoxia met compatriot Ding Ning in the final of this event. The latter won 12 10, 13 11, 11 9, 8 11, 8 11, 11 7. The GAC GROUP 2011 World Table Tennis Championships was held at the Ahoy indoor sporting arena in Rotterdam, Netherlands from May 8 to May 15, 2011. This decision was announced in February 2008. It was the 51st edition contested. The tournament was organised by the ITTF and The Netherlands Table Tennis Association (NTTB). GAC GROUP was the title sponsor of the Championships.

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2007 Lexus Cup
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The 2007 Lexus Cup was a golf event competed by women representing Asia and an International squad representing the rest of the world. Each team was made up of twelve members. The competition took place at The Vines Country Club & Resort in Perth, Western Australia from December 7-9, 2007. Lexus was the title sponsor, Rolex, DBS, Singapore Airlines and Singapore Sports Council were main sponsors. After taking a commanding lead in the first day of play, winning all six matches, Team Asia won the tournament by a score of 15 to 9.

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Fan Identification and Sponsorship
59,00 € *
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Since last few years ago, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans'' goodwill towards their team by sponsoring in sports. To conduct the successful sponsorship in sport market, fan identification effects are important, through collective self-concept or group esteem. However, there are few academic literatures which studied on this field and mostly are still unclear results on fan identification effects. Thus, this book investigates how fan identification is important for consumers'' behaviors in terms of brand credibility, attitude toward brand, purchase intention. Moreover, this study provide identification is important for managers/marketers to understand the effect of sport sponsorship on members of their target population and choosing the right team or sport event to sponsor based on fans'' identification with the team.

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Sport Sponsorship
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The aim of the study was to investigate how the Norwegian sponsors of the FIS Nordic World Ski CHampionships in Oslo 2011 used the sponsorship as a resource to reach external and internal objectives. By using dat analyses, interviews and observation the goal was to determine: motivation for becoming sponsor of the event, sponsorship objectives, the different ways the sponsors would activate their sponsorship, and finaly how the sponsors planned to evaluate their sponsorship and Return on Investment. The study uncovers various ways the sponsorship of an event can be used as a company resource. The book will provide the reader with useful information as to how a sponsorship can be activated and used to reach internal and external objectives for a company.

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Solar Energy Industries Association
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Solar Energy Industries Association (SEIA) in the United States is the national trade association representing close to 500 companies in the U.S. solar energy industry. It represents solar energy manufacturers, dealers, distributors, contractors, installers, architects, consultants and marketers. Established in 1974, SEIA works to expand the use of solar technologies in the global marketplace. Along with the Solar Electric Power Association (SEPA) they are a co-sponsor of America''s largest solar event, in 2008 renamed as the Solar Power International 2008 Conference, held October 13-16 at the San Diego Convention Center. Since the conference''s beginning in 2004, it had been called the Solar Power Conference and Expo.

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Safari Rally
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Safari Rally is considered by many to be the world''s toughest rally. It was first held from 27 May to 1 June 1953 as the East African Coronation Safari in Kenya, Uganda and Tanganyika, as a celebration of the coronation of Queen Elizabeth II. In 1960 it was renamed the East African Safari Rally and kept that name until 1974, when it became the Safari Rally. The event was part of the World Rally Championship calendar for many years until being excluded due to lack of funding and organisation in 2003. The Kenyan government is trying to get the rally''s WRC status restored. Since 2003 the event has been part of the African Rally Championship organized by the FIA. It is currently known as the KCB Safari Rally after its sponsor, Kenya Commercial Bank (KCB).

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