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Personality Fit in NASCAR
59,00 € *
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In the United States, National Association of Stock Car Auto Racing (NASCAR) is the largest spectator sport, has the largest event attendance, and is the most popular form of automobile racing. NASCAR generates over $2 billion per year in revenue and corporate sponsors provide significant financial investments to the racing teams. According to NASCAR s President, Mike Helton, NASCAR is a way of life It becomes a lifestyle because the fans are so loyal to whoever their favorite driver and team are. Fans are also fiercely loyal to the sponsoring companies of their favorite driver or team, and this devotion has been documented consistently in the sport sponsorship literature. NASCAR sponsors hope that their financial support of the sport will generate the same level of loyalty toward their brands from the fans, and this loyalty will result in increased revenue generation. Therefore, the purpose of this study was to determine if personality fit between NASCAR drivers and their major sponsors affected the sponsorship outcomes of consumer attitudes toward the sponsor, attitudes toward the brand, and purchase intentions during a NASCAR event.

Anbieter: Dodax
Stand: 14.07.2020
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Solar Energy Industries Association
29,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Solar Energy Industries Association (SEIA) in the United States is the national trade association representing close to 500 companies in the U.S. solar energy industry. It represents solar energy manufacturers, dealers, distributors, contractors, installers, architects, consultants and marketers. Established in 1974, SEIA works to expand the use of solar technologies in the global marketplace. Along with the Solar Electric Power Association (SEPA) they are a co-sponsor of America''s largest solar event, in 2008 renamed as the Solar Power International 2008 Conference, held October 13-16 at the San Diego Convention Center. Since the conference''s beginning in 2004, it had been called the Solar Power Conference and Expo.

Anbieter: Dodax
Stand: 14.07.2020
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Safeway Classic
45,00 € *
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High Quality Content by WIKIPEDIA articles! The Safeway Classic is an annual golf tournament for professional female golfers on the LPGA Tour. Founded in 1972, it takes place every year in Portland, Oregon. It is the oldest continuous event on the LPGA Tour. Tournament Golf Foundation has managed the tournament since its start and also manages the Safeway International Tournament on the LPGA Tour. The 2008 Safeway International Presented by Coca-Cola will mark the conclusion of Safeway's sponsorship of the Phoenix area LPGA event. Proceeds from the event are donated to local children's charities. To date, over $9 million has been raised. The tournament has had a variety of sponsors during its history. Its current title sponsor is Safeway Inc., North America's third largest supermarket chain.

Anbieter: Dodax
Stand: 14.07.2020
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Personality Fit in NASCAR
101,00 CHF *
ggf. zzgl. Versand

In the United States, National Association of Stock Car Auto Racing (NASCAR) is the largest spectator sport, has the largest event attendance, and is the most popular form of automobile racing. NASCAR generates over $2 billion per year in revenue and corporate sponsors provide significant financial investments to the racing teams. According to NASCAR's President, Mike Helton, 'NASCAR is a way of life...It becomes a lifestyle because the fans are so loyal to whoever their favorite driver and team are.' Fans are also fiercely loyal to the sponsoring companies of their favorite driver or team, and this devotion has been documented consistently in the sport sponsorship literature. NASCAR sponsors hope that their financial support of the sport will generate the same level of loyalty toward their brands from the fans, and this loyalty will result in increased revenue generation. Therefore, the purpose of this study was to determine if personality fit between NASCAR drivers and their major sponsors affected the sponsorship outcomes of consumer attitudes toward the sponsor, attitudes toward the brand, and purchase intentions during a NASCAR event.

Anbieter: Orell Fuessli CH
Stand: 14.07.2020
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Personality Fit in NASCAR
53,99 € *
ggf. zzgl. Versand

In the United States, National Association of Stock Car Auto Racing (NASCAR) is the largest spectator sport, has the largest event attendance, and is the most popular form of automobile racing. NASCAR generates over $2 billion per year in revenue and corporate sponsors provide significant financial investments to the racing teams. According to NASCAR's President, Mike Helton, 'NASCAR is a way of life...It becomes a lifestyle because the fans are so loyal to whoever their favorite driver and team are.' Fans are also fiercely loyal to the sponsoring companies of their favorite driver or team, and this devotion has been documented consistently in the sport sponsorship literature. NASCAR sponsors hope that their financial support of the sport will generate the same level of loyalty toward their brands from the fans, and this loyalty will result in increased revenue generation. Therefore, the purpose of this study was to determine if personality fit between NASCAR drivers and their major sponsors affected the sponsorship outcomes of consumer attitudes toward the sponsor, attitudes toward the brand, and purchase intentions during a NASCAR event.

Anbieter: Thalia AT
Stand: 14.07.2020
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