Angebote zu "Sponsorship" (29 Treffer)

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Sponsorship Broker
29,00 € *
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Ce contenu est une compilation d'articles de l'encyclopédie libre Wikipedia. A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors.

Anbieter: Dodax
Stand: 12.08.2020
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Fan Identification and Sponsorship
59,00 € *
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Since last few years ago, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans'' goodwill towards their team by sponsoring in sports. To conduct the successful sponsorship in sport market, fan identification effects are important, through collective self-concept or group esteem. However, there are few academic literatures which studied on this field and mostly are still unclear results on fan identification effects. Thus, this book investigates how fan identification is important for consumers'' behaviors in terms of brand credibility, attitude toward brand, purchase intention. Moreover, this study provide identification is important for managers/marketers to understand the effect of sport sponsorship on members of their target population and choosing the right team or sport event to sponsor based on fans'' identification with the team.

Anbieter: Dodax
Stand: 12.08.2020
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Sport Sponsorship
64,90 € *
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The aim of the study was to investigate how the Norwegian sponsors of the FIS Nordic World Ski CHampionships in Oslo 2011 used the sponsorship as a resource to reach external and internal objectives. By using dat analyses, interviews and observation the goal was to determine: motivation for becoming sponsor of the event, sponsorship objectives, the different ways the sponsors would activate their sponsorship, and finaly how the sponsors planned to evaluate their sponsorship and Return on Investment. The study uncovers various ways the sponsorship of an event can be used as a company resource. The book will provide the reader with useful information as to how a sponsorship can be activated and used to reach internal and external objectives for a company.

Anbieter: Dodax
Stand: 12.08.2020
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SCENE Music Festival
29,00 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! The SCENE Music Festival is a one-day music festival held in downtown St. Catharines, Ontario, Canada. The event has been held annually in late June/early July since 1996. The acronym "SCENE" stands for St. Catharines Event for New Music Entertainment. The first festival in 1996 drew about 800 people. The event in 2003, seven years later, was attended by around 2,500 and featured 85 bands, headlined by The Trews. The 2005 event received corporate sponsorship from Solo Mobile, which also sponsored the 2006 festival. MTV Canada was the presenting sponsor for 2007.

Anbieter: Dodax
Stand: 12.08.2020
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Safeway Classic
45,00 € *
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High Quality Content by WIKIPEDIA articles! The Safeway Classic is an annual golf tournament for professional female golfers on the LPGA Tour. Founded in 1972, it takes place every year in Portland, Oregon. It is the oldest continuous event on the LPGA Tour. Tournament Golf Foundation has managed the tournament since its start and also manages the Safeway International Tournament on the LPGA Tour. The 2008 Safeway International Presented by Coca-Cola will mark the conclusion of Safeway's sponsorship of the Phoenix area LPGA event. Proceeds from the event are donated to local children's charities. To date, over $9 million has been raised. The tournament has had a variety of sponsors during its history. Its current title sponsor is Safeway Inc., North America's third largest supermarket chain.

Anbieter: Dodax
Stand: 12.08.2020
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2001 Qatar Total Fina Elf Open - Doubles
29,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Sandrine Testud and Roberta Vinci won in the final 7 5, 7 6 (7 4) against Kristie Boogert and Miriam Oremans. The Qatar Ladies Open , known as the Qatar Total Open for sponsorship reasons, is tennis tournament held in Doha, Qatar. Held since 2001, this WTA Tour event was a Tier I-tournament in 2008, and was played on outdoor hardcourts. Total S.A. was the main tournament sponsor. After a two year break the tournament returned in 2011.

Anbieter: Dodax
Stand: 12.08.2020
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2001 Qatar Total Fina Elf Open - Singles
34,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Martina Hingis won in the final 6 3, 6 2 against Sandrine Testud. The Qatar Ladies Open , known as the Qatar Total Open for sponsorship reasons, is tennis tournament held in Doha, Qatar. Held since 2001, this WTA Tour event was a Tier I-tournament in 2008, and was played on outdoor hardcourts. Total S.A. was the main tournament sponsor. After a two year break the tournament returned in 2011. The first tournament was held in 2001 as Qatar Total FinaElf Open for the prize money of $170,000, as a Tier III tournament.

Anbieter: Dodax
Stand: 12.08.2020
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Growing Brands Through Sponsorship
74,89 € *
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Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‑sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‑sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.

Anbieter: Dodax
Stand: 12.08.2020
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Fan Identification and Sponsorship
101,00 CHF *
ggf. zzgl. Versand

Since last few years ago, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans' goodwill towards their team by sponsoring in sports. To conduct the successful sponsorship in sport market, fan identification effects are important, through collective self-concept or group esteem. However, there are few academic literatures which studied on this field and mostly are still unclear results on fan identification effects. Thus, this book investigates how fan identification is important for consumers' behaviors in terms of brand credibility, attitude toward brand, purchase intention. Moreover, this study provide identification is important for managers/marketers to understand the effect of sport sponsorship on members of their target population and choosing the right team or sport event to sponsor based on fans' identification with the team.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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